In the News

  • Lonny Magazine

    Before & After: A Painted Pink Nursery

    Lonny Magazine, DECEMBER 2014
    When someone announces a pregnancy at the Lonny office, the outpouring of cheers and congratulations are inevitably followed by one question: How’s the nursery coming? Subtle we are not, especially when faced with the prospect of an exciting home project. This was most certainly the case a few months ago, when Nicole Amico, our parent company Livingly’s vice president of sales, shared the news that she and husband Harrell Smith are expecting. READ MORE
  • Nashville Lifestyles

    At Home with Dave Barnes

    Nashville Lifestyles, DECEMBER 2014
    When Dave Barnes—the songwriter behind Blake Shelton’s No. 1 hit “God Gave Me You”—and his wife, Annie, began to outgrow their 12 South bungalow, their realtor stumbled upon a house in the area that had recently been gutted and was a skeleton just waiting for someone to customize it. “When we found this house, it sort of fell in our lap,” Annie explains. “The builder [Linus Catignani] and his business partner became friends of ours through the process of helping us pick out what we wanted. We worked with a designer and literally pieced the house together. It was like a dream come true.”READ MORE
  • Rue Magazine

    Rue Shops Nashville

    Rue Magazine, DECEMBER 2014
    Nichole Ocepek is the poster child for appreciating great design. Built on the concept that everyone should have access to the beautiful decor seen in magazines, Loom allows you to design your own bedding, drapes, and accessories using decorator quality fabrics. And with their online tools - like an endless fabric library and virtual stylists - you can rest assured you're getting exactly what you had in mind while not worrying you've just ordered the exact same products as your entire Instagram feed. READ MORE
  • The Nest

    Room Envy

    The Nest, NOVEMBER 2014
    When your home's architecture doesn't reflect your personal taste, how can you infuse your decor seamlessly, despite the different eras? We're taking a peek inside this Brooklyn brownstone that's a classic pre-war (Read: gorgeous modeling and a killer fireplace). But, the owner shows us how they turned this classic space into a modern room with a touch of glam. Consider it a meeting of the decor minds.READ MORE
  • Lonny Magazine

    Fashion Versus Function

    Lonny Magazine, OCTOBER 2014
    It's Paris fashion week, which means that some of the world's most talented living designers are getting to flex their muscles on the catwalk. Chief among them is Lanvin's Alber Elbaz, who sent a Spring 2015 collection down the runway that borrowed prints from architect Armand-Albert Rateau (the designer of Jeanne Lanvin's original headquarters). A similarly woodsy look is easily achievable for the home, with Loom Decor's customizable tabletop sets, this one in "Pantheon".READ MORE
  • Domaine Home

    How to Get the Custom Look for Less

    Domaine Home, SEPTEMBER 2014
    They say design is in the details, but what if you can’t afford those small, but expensive, components that really make an interior sing? We’re here to let you in on a few little secrets. Read on for failproof sources to get you the high-end look of your dreams—on the cheap. READ MORE
  • Domaine Home

    Everything You Need for a Camp-Themed Baby Shower

    Domaine Home, JUNE 2014
    When planning a baby shower, embrace the best time for a kid: summer camp! The nostalgia that surrounds cabins, campfires, and cookouts will have your guests wishing they were kids again (and excited to have one). Camp is full of different activities, so make sure you cover them all in your décor? with a sailing flag banner, arts and crafts serving platter, a camp-out teepee, and an archery arrow set. Serve up some classic BBQ dishes and refreshing lemonade (spiked, perhaps?) to complete your baby bonanza. We guarantee you'll have as much fun throwing this party as that kid will have going to camp. READ MORE
  • Matchbook Magazine

    Chintz Redux

    Matchbook Magazine, APRIL 2014
    Editor picks by Jane Lily Warren highlight chintz prints that aren’t your grandmother’s florals. READ MORE
  • New york Spaces

    Loom Decor

    New York Spaces, NOVEMBER 2013
    Loom Decor is an online resource that allows you to put your inner designer to the test. With the company's large database of eye-catching fabrics, you can choose your pattern or solid color to upholster a variety of pillow styles, poufs, or even create your own custom window treatments. For those who need a bit of assistance, Loom Decor also has fabric swatches, an online configuration tool, and collaborative inspiration boards as well as stylists available to help you visualize what you want. See below to view some of the gorgeous fabrics Loom Decor carries READ MORE
  • Nashville Lifestyles

    Interview with Co-Founder: Nichole Ocepek

    Nashville Lifestyles, SEPTEMBER 2013
    Nichole Ocepek and Ashley Baker have been friends since they were lab partners in seventh grade science class. Today, the two young women are business partners thanks to their custom furnishing firm, Loom Decor. While Ocepek is the only founder who resides in Nashville (Baker lives in New York) all manufacturing is done locally through the South Nashville upholstery service, Kings Interiors, where all of Loom’s fabric is housed, cut, sewn and shipped. READ MORE
  • Cottages & Bungalows

    Loom Decor Adds Coastal Feel to Master Bedroom

    Loom bedding accentuates Cottages & Bungalow editor, Jacqueline deMontravel, master bedroom. With a mostly neutral color palette, Jacqueline used hints of accent colors to tie into the natural surroundings. To capture a breezy coastal style, start with neutral colors. “Choose a foundation, such as when or white, and then build with accents that make a statement or connect the room.” READ MORE
  • Ocean Magazine

    Loom Decor Provides a New Way to Customize Home Decor

    Loom puts you in the designer's seat. You'll get access to the same luxury textiles and custom products the pros use, at a fraction of the cost. You can design your own custom bedding, drapery, and accessories from the comfort of your own home by mixing and matching fabrics on your favorite products in our online design tool. Watch's addictive! READ MORE
  • BluLabel Bungalow

    Master Bedroom Makeover for Erika Ward of BluLabel Bungalow

    BluLabel Bungalow, APRIL 2013
    The fabric and construction are high quality, timeless, and versatile. Whenever we decide to switch up our look, these items will stay. Taking a second look at the bed, I must emphasize the beauty of mixing custom items, retail purchases, and vintage goes to show that when you buy what you love you can always find a place for it somewhere in your home.READ MORE
  • Fashion's Collective

    Loom is one of the Best Fashion/Tech Start-Ups at NY Tech Day

    Fashion's Collective, APRIL 2013
    One such company at NY Tech Day was Loom Decor, where customers can visit the textile site, select basic items (like a throw pillow) and then individually select patterns, colors and fabrics from a pre-set selection created by their own designers. READ MORE
  • D Home Blog

    Loom Debuts in the Big D!

    D Home Blog, FEBRUARY 2013
    D Home Blog blogger, Ryan Connor, sat down with recent Dallas transplant and Loom co-founder, Jessa McIntosh, to learn more about Loom for their new blog series, Love Notes! READ MORE
  • At Home Tennessee Logo

    Loom Featured in At Home Tennesee's Wedding Issue

    At Home Tennessee, JANUARY 2013
    Many people would love to hire an interior designer, but for most this is simply not feasible, and to address this issue, online design firms are now beginning to fill the void and give the consumer more choices involving less time and money. At Home Tennessee Magazine spoke with Loom Decor to learn more. READ MORE
  • news

    Loom Wins Strategic Designer Award

    BuyerZone, MARCH 2012
    We are proud to announce that Loom has won the "Strategic Designer" Award in the first annual BuyerZone: 20 Under 20 Awards.  Loom has achieved national recognition as one of the Top Twenty Small Businesses in America, for our digital take on DIY and interior design. The BuyerZone Review honors the most impressive small businesses in America and described our website as “interactive [and] fun-to-use.” READ MORE
  • news

    Alumna and Students Design Success in Home Decor

    MIT News, DECEMBER 2011
    The early threads of Loom Decor, a digital home décor startup, were sewn at the MIT Sloan School of Management and culminated in a first-place MarketLab project. Ashley Baker MBA ’10 started plans for  Loom Decor in MIT Sloan classes, and even met business partner Jessa McIntosh, the wife of Forgan McIntosh MBA ’10, here in Cambridge. The third business partner is Baker’s high school friend Nichole Ocepek. READ MORE
  • Xconomy Logo

    Boston's Quiet Startups About to Make Some Noise

    Xconomy Boston, FEBRUARY 2011
    I’ve been hearing about lots of interesting Boston-area tech startups—some still in stealth, others not. Let’s call these “quiet startups.” In any case, they’re early-stage but won’t stay quiet for long...Loom Decor (co-led by Jessa McIntosh) and CustomMade (led by Mike Salguero). These two are in honor of the recent activity around town in “mass customization,” which may start to redefine some segments of e-commerce. READ MORE
  • What's With All the Mass Customization Startups in Boston?

    Xconomy Boston, FEBRUARY 2011
    The trend toward mass customization isn’t new—you can read about related startups—but a critical, um, mass of local companies has formed that should make things fun to watch for years to come. They include Blank Label (shirts), FashionPlaytes (girls’ clothing), Gemvara (jewelry), F. Rock (bags), Artaic (mosaics), CustomMade (artwork and furniture), and Loom Decor (home decorating). READ MORE